At Bloom Baby Doulas, we’re proud to carry forward a tradition of care that’s grounded in community and built to last.

Our approach is rooted in the belief that support should be inclusive, accessible, and deeply personal for families at every stage of their journey.

Our Story

In 2017, two doulas came together with a shared dream: to strengthen and restore the deeply personal, community-rooted support that doula care has always been about.

Caitlyn Undreiner and Sarah Khalil, had both had built successful solo practices, but they kept noticing the same gaps. Families needed an easier way to access consistent, compassionate care throughout their journey. Doulas, meanwhile, were working in isolation, longing for connection, guidance, and opportunities to grow.

So they created Bloom Baby Doulas, a space where:

  • Families receive thoughtful, high-quality care from committed doulas

  • Doulas are supported with mentorship, purpose, and community

  • Every journey is honored with respect, collaboration, and heart

What started as a shared vision has grown into a thriving full spectrum referral agency serving families across New Jersey and the New York Metro area. With Caitlyn's ongoing leadership, Bloom Baby Doulas continues to grow with care that is warm, inclusive, and rooted in real relationships, carrying forward a tradition that’s grounded in community and built to last.

Beyond providing direct support, Bloom Baby Doulas is also deeply engaged in the broader work of advancing maternal health equity, perinatal mental health, and access to quality care for every family. Through partnerships with local and national organizations, our team contributes to shaping a more supportive and inclusive landscape for birthing people, one where every family feels seen, supported, and empowered.

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The Bloom Baby Doulas Team

  • Caitlyn Undreiner

    Caitlyn Undreiner, PCD

    (She/Her) Founder & CEO of Bloom Baby Doulas

  • Jen Kowal, IBCLC

    Jen Kowal, IBCLC

    (She/Her) Director of Lactation Education & Infant Feeding

  • Jess Larsen Brennan

    Jess Brennan, MA, CD, LCCE, LMT

    (She/Her) Director of Business Development

Our Affiliated Doulas

Our Philosophy & Values

At Bloom Baby Doula, we’re guided by a deep commitment to integrity, compassion, and equity in every interaction.

  • Compassion & Respect - We meet every person with empathy, honoring your story, identity, and autonomy.

  • Integrity & Professionalism - We show up with transparency and accountability, keeping your trust at the heart of what we do.

  • Inclusivity & Equity - We embrace all family structures, cultural backgrounds, and reproductive experiences with culturally competent, justice-centered care.

  • Collaboration & Empowerment - We partner with your care team and support system to help you make informed decisions and feel empowered every step of the way.

  • Every family’s journey is unique, and we’re here to meet you wherever you are. Whether you’re preparing for birth, adjusting to life with a new baby, or navigating something more complex, our doulas offer gentle, knowledgeable support every step of the way.

    • Birth Support
      Experience physical, emotional, and informational care during pregnancy and labor, tailored to your birth preferences.

    • Postpartum Support
      Welcome in-home support with feeding, sleep, newborn care, and emotional well-being during the early weeks of parenthood.

    • Fertility Support
      Embrace gentle, ongoing support through fertility treatments, trying to conceive, or navigating uncertainty.

    • Loss & Bereavement Support
      Find compassionate care and gentle, affirming support through loss—at any stage, for any reason.

    • Virtual Doula Support
      Connect with flexible, remote services via video or phone—offering guidance and reassurance when and where you need it.

    • Community Resources
      Tap into our trusted network of partners and carefully curated resources to support you and your growing family.

    Every family is thoughtfully matched with candidates whose experience and skills align with your values and needs, so your care always feels personal, never generic.

  • We take your trust seriously, and we hold our team to high standards of professionalism and preparedness.

    Every doula on our team has completed a rigorous screening process, including:

    • A deep-dive interview exploring their values, experience, and approach

    • Verified background checks conducted by a third party

    • Active CPR & AED certification (infant, child, and adult)

    • Proof of professional liability insurance

    We also encourage our affiliated doulas to participate in regular training, mentorship, and continuing education through Bloom Baby Doulas, so they stay current, connected, and prepared to support you with excellence.

  • Doulas aren’t just part of our service, they’re the soul of our work.

    We invest in our affiliated doulas with the same intention and care we offer our clients. Our agency provides a foundation of mentorship, continuing education, and peer-to-peer connection that supports doulas through every season of their careers.

    When doulas feel supported, they give their best to families. That’s why we nurture our team with opportunities to grow, collaborate, and thrive together. It’s not just good for doulas, it’s good for the people they serve!

  • We proudly offer in-person doula care throughout New Jersey and the New York Metro area, as well as virtual services for families beyond our region.

    Whether you're local or long-distance, you can access the warmth and professionalism of our network of care. Let us help you build the support team you need—and deserve. Click Here to Begin Your Inquiry!

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